Course Details

Digital marketing is intended for individuals who wish to influence how marketing is done in the future via digital platforms. This course will provide you the tools you need for a successful career in digital marketing, regardless of whether you're an aspiring digital marketer or looking to expand on your current knowledge.

Developing the technical skills necessary for success in digital marketing is the main goal of our creative strategy. You will acquire the practical skills required to succeed through a combination of classroom instruction, real-world experience, and an internship programme integrated into your Level 5 degree studies.

This will help you demonstrate your skills and improve your employability after graduation.

This course's exams are intended to mimic real-world situations, so you may apply your knowledge and abilities with assurance. Every assignment, from developing social media plans to presenting digital marketing campaigns, gets you ready for the obstacles in the field.

Realise your potential to become a trendsetter in digital marketing. The opportunities are boundless with our industry-aligned curriculum and encouraging learning environment.

September 2024 marks the start of this recently launched course's inaugural intake for blended learning. January 2025 marks the start of the online study programme.

This course has to be approved and is presently going through validation.

Course details and modules

Foundation year modules, you may have a tailored introduction to university life while gaining the subject-specific information and academic abilities necessary to succeed in your degree programme. The training starts with business principles and moves on to teach the technical skills required for a job in digital marketing. High-demand industry subjects like digital communications, brand management, social media management, SEO, CX/UX design, content management, and data analytics are highlighted.

Hubs for Digital Resources

The Digital Resource Hub offers practical certifications to enhance your digital marketing studies. You’ll have access to free resources in web analytics, SEO, email marketing, social media marketing, digital advertising, website creation, copywriting, and graphic design from leading organisations such as Google, HubSpot, LinkedIn Learning, Adobe, and more. Additionally, the Hub features the latest podcasts, videos, and articles in digital marketing, making it a valuable resource for staying updated on industry trends

Modules 

Foundation Year modules

• Getting Ready for Success in College
• Examining the Business Environment
• Developing Your Academic Capabilities
• How to Become a Successful Leader
• Organising Yourself for Success in the Future
• Research and Development Initiative

Level 4

• Gaining Knowledge of Digital Marketing
• Production of Content
• Basics of Audience
• Handling Social Media ​
• Constructing Digital Channels​
• Management of Resources

Level 5

• Online Marketing
• Writing for Search Engines and Copywriting
• Designing User Experience
• Campaigns for Digital Marketing
• Investigating Digital Marketing
• Digital internship

Level 6

• Analytics for Digital Marketing
• Worldwide Branding Administration
• Digital Marketing Strategy
• Designing a Strategic Customer Experience
• Digital Public Relations
• Showcase for Digital Marketing